Sales Effectiveness Training Solutions

0 Published: June 24,2016
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Richardson helps your sales force become more effective by providing a continuous learning environment.

Richardson is a global sales training company that offers sales effectiveness consulting and assessments.  Our approach is highly collaborative, with a focus on enabling the right sales activity and effective customer dialogues. Through our Sales Effectiveness System, we help you improve sales results. We do this in three ways to create a continuous learning and performance development loop:

  • We diagnose and assess the talent and structure of your sales force
  • We create customized solutions that leverages our building block sales training curriculum 
  • We reinforce learning to drive behavior change through coaching and digital learning sustainment tools

Flexible Approach 

Our sales effectiveness training provides a versatile approach with each part, Define, Develop, Drive, being implemented separately or together for a complete solution. Given the breadth of our curriculum and tools, we can help you with one piece at a time, based on your biggest opportunity for sales lift and what needs attention first?

  • Lead generation?
  • Consistent selling process? 
  • Opportunity management?
  • On-boarding?
  • Account development?
  • General selling dialogue skills?
  • Advanced insight creation and delivery?

Whatever it is, Richardson can help your sales force become more efficient and get the results you want. We bring all of this together by customizing your solution to the deepest levels in the industry for maximum relevance to your business. The three core sections of our sales effectiveness consulting services are detailed below. Click on the links below to learn more about the services in each. For more information, please contact us today, or click here to download the Sales Effectiveness System Curriculum map to see our full suite of services and curriculum. 


Skill and Talent Assessments

DEFINE - In Define, we begin by defining key sales success drivers and focus on improving those few that matter most. We define your current state, ideal future state, and what it’s going to take to move the organization. We then help you define your change story and key metrics to measure. 

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Sales Training

DEVELOP - We believe the most important factors that drive success is the ability to execute the right sales activities, engage in compelling customer dialogues, and for managers to coach performance. In Develop, we train your people to do just that. Develop is the core of what we do by providing your sales team with customized sales training that keeps them focused  on the right activities and the ability to change the nature of the conversation. 

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Training Reinforcement

DRIVE -  Through planned training sustainment and adoption efforts, we provide the right tools at the right time and most importantly confirm the training  is adopted transferred, sustained, reinforced, coached,  and produces the results you need. This approach drives business outcomes by developing your sales managers and leaders to sustain performance improvement, drive accountability, change and ROI on training investment.

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