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SOCO/ Selling™ Methodology

SOCO/ Sales Training helps build high performance sales teams in organisations with sales teams of one to one thousand (and more). Our suite of solutions and products are designed to get sales staff trained quickly and efficiently with minimal downtime.

We believe in creating solution-focused, goal-oriented sales professionals that take pride in their profession. All training reinforces the S.E.L.L.I.N.G traits we believe all sales professionals should posses.

With our integrated suite of products, our training is designed to outlast short term improvements by instilling sustainable selling behaviours that are reinforced between training sessions.

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Signature Workshops

SOCO/ Sales Training offers the following signature sales training workshops and can customize a workshop to suit your specific needs:


Attitude Advantage - Foundation of Sales Excellence

A positive attitude is the foundation to sales success.

  • Keeping a positive attitude
  • Handling rejection
  • Getting out of sales slumps
  • Power S.E.L.L.I.N.G. assets
  • 9 keys to staying motivated


Prospecting Power - Keeping The Pipeline Full

Prospecting is one of the most important aspects of sales. You need to ask qualifying questions and keep refining your prospect list to help you avoid wasting time calling on people who are unlikely to do business with you. In this program, you’ll learn how to better understand and find more effective ways of reaching your ideal target customers.

  • Identifying target markets and creating a customer profile
  • Lead generation and prospecting strategies
  • Understanding Decision-Making
  • Qualifying prospects and getting past gate keepers
  • Managing your pipeline and sales funnel


Differentiation Dominance - Standing out From The Competition

In a world where buyers are inundated with choices, how can you stand out from other solution providers? It all comes down to positioning. While there’s no right or wrong answer, you need to pick at least one differentiator to stand out from your competition. In this program, you’ll learn how to position yourself and determine how you’re different or better than the competition.

  • How to become a product expert in your industry
  • Competitor knowledge and analysing the competition
  • Standing apart from the competition


Presentation Perfection - Closing with Confidence

Closing the sale is not difficult if everything is handled properly throughout your presentation. Effective closing methods do not pressure the prospect. Rather, your closing methods need to focus on prospects’ dominant buying motives. In this program, you’ll learn how to schedule more meetings, pitch with confidence and easily close more sales.

  • Preparing for sales meetings, pitches and presentations
  • Building rapport and connecting with your customer
  • Asking powerful questions and assessing needs
  • Handling objections, negotiating and closing sales


Sustainable Selling - Cultivating Seeds of Success

With increased competition in today’s marketplace, you need to adopt a relationship strategy that emphasises the lifetime customer. Instead of viewing prospects as transactional customers you sell to once, you need to view them as partners in a long-term selling relationship. In this program, you’ll learn how to build stronger relationships with channel partners, achieve a consistent flow of referrals and get more repeat business.

  • How to get more referrals and testimonials
  • Demonstrating value and partnering with customers
  • Key account management and getting repeat business
  • Working with agents, distributors and channel partners


Management Mastery - Motivating Sales Teams

There is a difference in leading a team of sales professionals that knows what it should do and one that does what it knows. What can you do to help your team reach its potential and consistently adopt desired selling behaviours? Incorporate the sales coaching and leadership techniques covered in this one-day workshop and encourage a more autonomous, proactive and high performing sales team.

  • Help your sales team overcome day-to-day challenges and find their own solutions
  • Working with your team to inspire them to reach their maximum sales potential
  • Asking powerful questions that will evoke discovery, insight and commitment to action
  • Getting accountability from your sales team to adopt desired selling behaviours
  • Activities, case studies, games, models and role plays that will support your sales team in doing more of what they know


Social Selling - The Evolution of Sales

In this era of social media, social selling is the evolution of sales. Buyers are always connected and constantly on social media, learning more about your company and competitors. Is your sales organisation adapting its selling process to keep up with the evolution of sales? 

  • The 3 Ps of Social Selling
  • Finding your customers on social media
  • Generating leads online
  • Getting past gatekeepers
  • Online sales presentations

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Government Funding for Training

Our sales training qualifies for the huge tax savings under the Productivity & Innovation Credit (PIC). Take advantage of the 60% Cash Payout or 400% Tax Deduction NOW!

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