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Professional Diploma In Digital Marketing

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0 Published: July 7,2016
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WHO IS THIS COURSE FOR?

The programme is ideal for anyone involved in the planning, implementation or measurement of digital strategies, or anyone who would like to pursue a career in this area.

It is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.

WHAT CAN YOU EXPECT?

Through dynamic lectures, case studies and small group discussions, you will be exposed to the latest methods, techniques and tools for improving your organisation’s Digital Marketing and brand-building efforts.

WHAT WILL YOU LEARN?

You will learn how to create innovative strategies, also how to leverage these strategies to gain competitive advantage for both your business and career.

Download the
Digital Marketing
Brochure

Get a more detailed overview of the course.

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PROGRAMME CONTENT

The Professional Diploma programme focuses on the planning, implementation and measurement of your Digital Marketing strategy. The course consists of ten modules of 3 hours each totaling 30 hours.

Module 1: Introduction to Digital Marketing
Module 2: Search Engine Marketing (SEO)
Module 3: Search Engine Marketing (PPC)
Module 4: Email Marketing
Module 5: Digital Display Advertising
Module 6: Social Media Marketing (Part 1)
Module 7: Social Media Marketing (Part 2)
Module 8: Mobile Marketing
Module 9: Analytics
Module 10: Strategy & Planning

In-depth information about the modules can be found in the downloadable brochure.

 

 

COURSE FORMATS

We can bring our Professional Diploma programmes to your business and tailor it specifically to the skills and prior experience of your staff. You choose the time – whether during the day or evenings.

FULL TIME (5 DAYS - 30 HOURS TOTAL)

The Full Time Professional Diploma is an intensive digital marketing course covering the entire programme syllabus in just 5 days, covering 10 modules of 3 hours each. The Full Time format is ideal for those seeking an intense overview of Digital Marketing in a concentrated timeframe.

PART TIME (6 HOURS PER WEEK OVER 5 WEEKS - 30 HOURS TOTAL)

The Professional Diploma is available to study on a part time basis stretched over 5 weeks with 2 modules each week, delivered in a schedule that is convenient to your organisation at your premise.

CUSTOMISED WORKSHOP (1 DAY)

At the conclusion of the full time or part time programme, a bespoke one-day workshop can be arranged to work out a holistic digital strategy for your organisation.

* Language: All courses delivered in English and supplemented with Cantonese

 

 

ACCREDITATION

The Digital Marketing Institute is the global certification body for Digital Marketing education. Their syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and their practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification.

 

 

COURSE COST

The Professional Diploma in Digital Marketing course is priced atHK$14,950.

There is also an additional cost for the final exam which is administered by Pearson VUE. The final exam may be taken at select locations. Pricing is approximately HK$1,680 and will vary based on exchange rates.

Please go to Pearson VUE for further details.

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